Credential’s Role in Low Carbon Economy Film

Posted on 8 Sep 2008 by HARK

Market-leading automotive recycling company Credential Environmental features in a film profiling the pioneering work undertaken by Advantage West Midlands (AWM) in helping business tackle climate change and initially broadcast to a worldwide audience of over 335 million.

AWM became the first regional development agency to produce a low-carbon economic strategy, ‘Connecting to Success,’ in December 2007. A key priority is to help businesses in the West Midlands pioneer the development, manufacture and export of the low-carbon goods and services needed to drive forward a more sustainable economy and reduce harmful greenhouse gas emissions.

The initiatives are recognised by the United Nations Global Compact’s (UNGC) awareness-raising film, profiling the key role businesses can play in addressing climate change and broadcast across the world by the CNBC channel as part of the network’s ‘Responsible Business Series.’ The episode entitled: ‘The role of business in reversing climate change’ focuses on the success Rugby-based Converteam and Credential’s key Wednesbury operation.

The UNGC is a framework for businesses and organisations committed to aligning operations and strategies with ten universally accepted principles in the areas of human rights, labour, the environment and anti-corruption.


Photography: Tyre chip production at Credential Environmental, Wednesbury


• A downloadable version of the episode is available from:
• The UNGC is a framework for businesses and organisations committed to aligning operations and strategies with ten universally accepted principles in the areas of human rights, labour, the environment and anticorruption.
• The market for low-carbon goods and services is forecast to be worth £46 billion by 2015 in the UK alone, and that will provide lots of opportunities for West Midlands businesses to diversify and take advantage of this brave new low-carbon world.

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